Running an online business is not as simple as it seems, although things have become much more accessible taking care of an online business still requires some skill. One of the fundamental things that you require in order to run an online business is a website. This is because the presence and growth of your business depends directly on the success of the website. It is very important to make sure that the website that you build is a Responsive website and does everything that the user wants it to do.
There is good chance that you will be selling some sort of products on your website and for that you will need the help of e-commerce platforms. One of the best e-commerce platform on the market today is Prestashop and there are many advantages of using it. Some of the most helpful aspects of Prestashop are:
- Downloadable Products
- Related Products
- More Options
- Navigation And Management
1. Downloadable Products
If you are selling digital or downloadable products on your website then Prestashop is certainly the way to go. Prestashop allows the seller to manage the downloadable products in a much more efficient and productive manner. One of the best features of Prestashop in this regard is that it only allows the website to establish a downloadable link only when the transaction is successful. This is a safer way to go as you can save yourself from thieves.
By using Prestashop you can ensure that the customer can only get their desired product only after they have made the right payments. If the customer does not pay you for the product then there is no way for him to download it.
2. Related Products
Prestashop is also very beneficial for selling all kinds of products on an online store. It helps a lot when you are trying to cross sell items. With Prestashop, you can make sure that the user can see all related products so that he can have the chance to choose between different products. Customers always like it when they have a little variety as it gives them a sense that they are in control of what they can do.
If your website shows the related products then it also better for business. This is because when a customer is not able to find the product of his choice then there is chance that the customer will choose one of the recommended products.
3. More Options
With Prestashop you have a lot of customization options. If you are a person who likes to keep things organized and ordered, then Prestashop is just for you. With this e-commerce platform, you can easily divide all the different products into sub categories.
You can easily categorize the products according to size, type, attributes and preferences. With this kind of distribution of product it becomes easier to manage all the different kinds of products. Searching for the products becomes a smoother experience for the user as well.
4. Navigation And Management
Prestashop navigation module (or mega menu) is one of the most important things in the eye of the customer when they land on your Prestashop online store. The customer expects to easily find any product that he is looking for. For this, it is important that you have a responsive web design which allows the user to search for the desired products seamlessly.
With the help of Prestashop you can easily divide the all the products into sub-categories. In this way it becomes easier for the customer to navigate through the different products. If you want to give your customers a seamless and smooth navigation experience then it is important to make sure that the inventory of your website is managed properly. Luckily, Prestashop features many management tools that can make your problems easier to solve.
Comparing multiple products also becomes very simple if you are using Prestashop. Giving the customer the option to compare the different options is a nice gesture and customers tend to appreciate it. With the help of Prestashop you can make sure that the customers have that kind of option.\
6. Export orders
Export orders is a regular work you will do when it’s related to accounting issues. Export orders is supported by Prestashop by default, on the orders menu at backend, you will see an export button where you can export all orders you need in one click. If you have extra requirements for the export such as export the orders to xml, export the orders by date range…, you can install extra order export modules from the Prestashop Addons marketplace.
The Final Word
These were some of the most important advantages of Prestashop. With the help of Prestashop you can make sure that your customers get exactly what they want. By using Prestashop you can ensure that the customers get a fun and smooth user experience.