Instagram currently has over 600 million users from around the world and that is why it is quickly becoming an important place for businesses that are looking to become giant hits. The number of users on Instagram is growing every day and that has made it one of the fastest growing social media platforms in the world. From those 600 million users almost half of the users visit the platform almost every day.
Instagram is being used by brands from all over the world to market their products. Even though this sounds very good, one problem that a lot of people run into is that they are unable to find the time to grow their business on Instagram. If you are worried about how you are going to make a significant impact on Instagram you have come to the right place. Here you will find some of the main tops that you need to know if you are thinking about growing your brand on Instagram.
Create the Posts on Your Desktop
Managing your social media platform has become much easier over the last few years and there are a lot of tools out there that you can use for this purpose. When it comes to Instagram, you are unable to make the posts directly from their web application, however, what you can do is use a lot of desktop tools to create the posts on your computer first.
By creating your Instagram posts on your desktop computer, you can save a lot of time. This is because editing photos and videos, on a computer can be easier and much more efficient. You can also use Instagram scheduling tools that will allow you to transfer your posts directly from your desktop to your mobile phone quite easily.
Get Consent and Repost
According to recent studies, we have learned that many people believe that user-generated content is more valuable than non-user generated content. The community is very active on Instagram and if you want to find the right user-generated content, this is the place to be. However, before you use the user-generated content, you should seek permission from the owner of the picture. Once you get the go-ahead from the original user, you can start editing.
The first thing that you need to do is take a screenshot for that content and crop everything apart from the image. Add your caption and then simply publish the content. Just like that, you will have new content for your brand.
Plan your Gallery Layout
You should make sure that you keep your overall social media strategy in mind when you are planning your posts because that will help out a lot. Instagram has not become a much more streamlined platform, this is because people and businesses only use Instagram to post the best photos they have related to a certain theme. Some of the main themes that are popular for Instagram are productivity and motivation, digital nomad lifestyle and user-generated content. There are a lot of tools that you can use with Instagram to plan your approach.
Treat Engagement and Content Creation Separately
According to a research by Sophie Leroy, it has been seen that when you switch attention from one task to another, the previous task leaves an “attention residue” which can really reduce your performance later on. Contrary to popular belief multitasking can actually be bad for our efficiency and it will take you longer to complete multiple tasks.
When it comes to Instagram, there are two main things that you need to do, one is engaging with your users and the other is creating or scheduling content. If notifications keep on popping up when you just want to publish a post, you will take longer to finish the task. This is the reason why you should use separate tools for scheduling so that you can easily concentrate on each task.
Create More Posts in One Sitting
If you really want to save your time with Instagram, you should learn more about batching. Batching is a highly popular technique when it comes to time management. With the help of this technique, you can increase concentration along with productivity. With this approach you will create more posts in one sitting, therefore you will have a post to publish on Instagram every day of the week.
You can take multiple photos in one go that you think you can use later on. You should also edit the images together. In this way, you will have completely edited huge load photos.
Don’t Forget to Engage
You should also make sure that you are responding to others on Instagram. To do this you should decide a certain time to answer the comments and engage with the community. If you rely on notifications to engage with others, you will find yourself communicating with others every now and again and that will be a waste of time.
You should make sure that you turn off the notifications from your account. You should allocate 30 minutes of your time every day to respond to comments and likes from your followers. If you want to respond to the comments more frequently, then you can allocate more time every day.
Analysis has shown us that Instagram posts with nine hashtags bring the best results and get more interactions from the users. If you start to decrease the hashtags then the number of interactions will also decrease. Having said that, it will quite difficult to come up with nine new hashtags whenever you are posting a new picture on Instagram, this is the reason why you should maintain a separate file to keep track of all the hashtags that come to your mind.
Use the Same Filter
If you want to decrease the time you spend on editing the photos, one of the best ways to go is to make sure that you use the same filter for all of your images. You can even create a custom template that you can use every time you want to edit a photo.
Use the Same Posts on Other Platforms as Well
Lastly, you don’t want to create new posts every day. This is the reason why you should use the posts you use on other platforms on Instagram as well and this can go both ways. Creating new posts for different social media platforms will not only be time taking but it will be less efficient as well. This is why you should create posts that you can use on Instagram as well as on other social media platforms.
A Useful Bonus – Integrate Instagram with Your Online Store
If you’re running an online business, it will be a brilliant idea to integrate your Instagram posts into your website and showcase to visitors/customers your products a visual and stylish way. Through the Instagram photos/videos, your potential customers can browse through your products and they can even directly add products to shopping cart.
Sound lovely? If your website is running on the Shopify platform, let’s try out the Shopify Instagram apps to seamlessly display your Instagram feed to your visitors/customers!