How to Start Affiliate Marketing?

A lot of people today are looking for ways to maximize their income by starting a side project that adds to the main income. In some cases, people even choose to quit their permanent jobs just because the side business proves to be so much better. The internet has made lives a lot easier and it has provided a ton of ways to earn money online. However, one of the best and easiest methods of doing so is to start an affiliate marketing business. The beauty of affiliate marketing is that even if you have an existing business, it provides an efficient way to add another stream of income into your business.

Making money with affiliate marketing is not as easy as making money with ads on your website, but it is not too difficult either. It even has a higher profit potential than running ads on your website and this is what makes it a viable option. The main highlight of affiliate marketing is that it allows you to earn profits online even if you don’t have a website, blog or even products of your own. Just by following a few simple instructions you can get starting with your affiliate marketing program and start earning your first commissions. Affiliate marketing is nothing but easy money, and that is why it should be used by every business owner out there.

No matter what product you are trying to sell or which niche you want to target, the formula for affiliate marketing remains the same for the most part. The main target that you need to focus on is traffic generation and this is a task that can prove to be quite difficult if not done properly. If you don’t have any initial funds for traffic generation you can always rely on methods that get a little bit of traffic to your website for free. These methods include blogging and posting on social media sites. However, if you have money to invest you can go for paid advertisement methods which are much faster than free methods.

One skill that most online marketers need is writing advertising sales copies. However, when it comes to affiliate marketing this is not an issue because most of the vendors out there provide their own copies that you only need to post on your website or blog. They will even give you the emails that they want you to send. You need to get as much material from the vendor because the more material you have to post and send, the better the chances are of making sales. Up till now, affiliate marketing seems very simple, however, there are some important steps that you need to focus on to launch your own affiliate marketing business. So, let’s take a look at them now.

The Right Affiliate Network

You and the merchant you are working with should be compatible on most grounds, otherwise, it just won’t work. Finding the right affiliate can be difficult if you are not looking in the right places. One of the easiest was to begin is to look for an affiliate network. You can find a lot of affiliate networks on the internet and some of them even have ties with big companies such as Apple and Google. One of the best and oldest affiliate networks you can find is ClickBank. However, ClickBank only specializes in digital products such as software and e-books. If you have not thought about selling digital products then you should seriously consider it. This is because digital products offer higher commissions and they are also easier to sell. This is because with digital products there is no need for shipping, the customer gets access to the product as soon as they make the purchase.

Amazon is another network that you should consider for promoting products. Most of us only know Amazon as a marketplace for everything, however, it is so much more than that. Amazon largely deals in physical products, and however, you will get a lower commission on these products you will make a lot of sales. The thing is, people, trust Amazon and that is why they won’t think twice when purchasing a new product.

If you don’t want to be part of any network, you can create your own affiliate program with a PrestaShop affiliate module. This is a great way to get into affiliate marketing and even though it may have a lot of advantages, it also makes somethings difficult. For example, if you choose to ignore affiliate networks, it can become difficult for you to find the right affiliates. In this case, you will have to approach business personally and convince them to work with you.

Selecting the Affiliate Products

If you are going to start affiliate marketing, you need a product that will sell well and therefore you can’t just choose the first product that you see. You need to choose a niche that you think will make the most online and has a lot of vendors and buyers. You will find a ton of products that you choose however, in the beginning, it is advised that you start with only a couple of products. If those products perform well, you can start to introduce more products slowly and gradually.

Whatever you do, you should never forget to track the performance, tracking will allow you to understand which products are working better than others and this will encourage you to make necessary changes to your strategy. It is important to know which products your target audience is interested in and the only way to do that is through tracking.

Test the Product Before Promoting It

As an affiliate marketer, it is not necessary for you to purchase and test the products first. However, it is something that is recommended. If you have owned and used the product yourself you can give more honest reviews about it without misleading the audience. If you have personally used the product, the audience will also develop trust and this will certainly increase sales. Writing product reviews is something that you shouldn’t ignore, it is one of the best ways to increase credibility as a marketer.

If you have used the product yourself, you can think about sharing a personal experience with your audience. This has proven to be one of the best ways to boost sales. Once you start to earn a steady income with these products, you can choose to introduce higher-end products as well.

Use Social Media Marketing

Millions of people everyday use social media every day, this makes social media one of the fastest way to reach tons of people quickly. If you want the people to know about a certain product, you need to market it on social media. When millions of people see a particular advertisement, at least thousands will come back to try out that product. You can promote the product in a lot of ways on social media, you can go for posts, images, and even videos. If even one of these things gets viral, it will reach loads of people in matter minutes.


Affiliate marketing provides a great way to create a secondary income for your existing business. Making money on the internet is easy and affiliate marketing certainly shows for it. With affiliate marketing, all you have to do is recommend the right products to the right audience and the rest is history. If people like what you are promoting, they are certainly going to want to buy the product. On every purchase, you the affiliate can get a percentage of the profit. So, the more sales you create, the more profits you will get to enjoy, the formula is that simple. One thing that you should always do as an affiliate marketing, is to keep on learning new tips and tricks to build your business.

What’s the difference between Data Conversion and Data Migration?


The terms data migration and data conversion can be very confusing and often these two terms are used interchangeably. The normal people do not have any idea about the difference between the two.  In this short article, we will try to explain the major difference between data migration and data conversion. We have tried to use a language which is simple and have avoided complex terms so that people may understand the concepts with ease.

What is data migration?

In simple words, data migration in PrestaShop is transferring of data from a PrestaShop site (1.4, 1.5, 1.6 or lower version) to the PrestaShop last test version. The technique is utilized when

  • Acquiring new pipeline data
  • Switching from UPDM TO PODS data model
  • Updating the PODS model from 3.2 to 6.0
  • Upgrade PrestaShop 1.6 (or lower version) to 1.7 (the latest version)

What is data conversion?

In simple words, data conversion is the process of transforming of data from one particular format to another. The data is first of all extracted from a source, and then it is transformed and loaded into the system. The transformation is based on the requirement.  The data conversion is utilized when

  • The legacy data is stored in CAD files and paper files
  • Gathering important information from plant maps and survey notebooks
  • Converting job books such as FLC reports
  • Acquiring new pipeline data

Process Involvement

Now let’s see who is involved in both of these processes

GIS Technician

GIS technician analyzes the technical and spatial data. He develops databases and also manages the spatial data.

Upgrade PrestaShop 1.6 to 1.7 by use PrestaShop Migrator module.

The first, we must determine how to migrate data to PrestaShop latest version. Measures server parameters that meet the requirements of the migration process. Ensure that during the migration process, the PrestaShop site is functioning normally. You can set maintenance for your source PrestaShop site, the migrating process will take place in a matter of minutes or hours, depending on the data on your source site and server.

With Upgrade PrestaShop 1.6 to 1.7, you can choose many types of data to migrate. You can select the type of data you need to move, but I recommend that you select all data, which will ensure the results of the most accurate move.

Data Technician

The data technician loads, captures and coverts the pipeline data. The data technician also compares the converted data with the source documents.

The Conversion Process

The timing of this entire process depends on the size of the pipeline data that has been provided. The key steps of the conversion process are as follows

  • First of all the data is reviewed and it is identified where the data is coming from and it is checked what important information in inconsistent or missing.
  • The appropriate database where the data will be transferred is created. The data requirements are defined and it is ensured that the needed data is properly converted and translated.
  • The data which is to be transferred to the new database is reviewed and tested. Once the data has been validated it can be forwarded to the production stage.

The Migration Process

The process of migration is very long and It can take even months to complete. The migration process involves the following steps.

  • First of all, a general review of the database is made. Secondly, a review of the current implementation is also done
  • A thorough review of the data and tables in the database is done in order to search out unique columns and tables. A review is also done to highlight any inconsistencies in the data. It is important to track the tables within which the data lies in. Similarly, it needs to be identified where the data needs to be migrated (this is done by data mapping).
  • After the completion of the mapping, the migrated data is transported from the old database to the new database.

The Process Requires an Expert

Both data conversion and data migration require an expert. If you are not a professional in this field then it is recommended that you should not indulge in this process on your own, since too much is at stake. Similarly, PrestaShop users should also seek services of an expert in this regard. Doing the process on your own can be risky and can result in loss of important data.

Do not ingore these things if you want to replatform

Replatforming an E-commerce site is a big decision. It is never easy to upgrade or switch to an E-commerce platform which is new. Through this short discourse, we will make you understand what it really to takes to get your E-commerce website replatformed.

What to Replatform a website

It does not matter whether you adapt to it or not? The technology and retail keep on evolving. The improvements in the technology give the businessmen several new options. There is a high possibility that your previousE-commercee website is pretty slow and lacked features, perhaps this is the reason why your customers were not getting the right user experience. To keep yourself updated with the recent technological trends it is recommended that you should go for Replatforming.

The Migration Module

The best E-commerce platform available in the market is Prestashop and if you are someone who wants to migrate to the new version of the Prestashop then for this you should utilize the wonderful module of Prestashop Migrator. The other 2 effective modules which you can utilize are Upgrade Module and Woocommerce to Prestashop Migrator.

If you want to create a professional blog, you can’t dismiss WooCommerce. However, if you want to develop an E-commerce website, absolutely not to be missed PrestaShop.

The Fears

Merchants usually do not consider replatforming a good option primarily because they are worried about customers and traffic.  Many merchants are of the opinion that migration is a long process hence it is not practical to go for it. Yes, these fears are genuine, but replatforming is something which is unavoidable under many circumstances particularly if your sales and customer experience is getting compromised.

Replatforming Process

The fears pertaining to migration or replatforming are genuine however if you follow a particular strategy then these fears can be overcome. Some key points of this strategy have been discussed in the paragraphs below.

Pick the Platform

First of all, pick a nice E-commerce platform for yourself. We personally recommend you to go for PrestaShop due to its wonderful features however there are other options as well for you such as

  • Shopify
  • Woocommerce
  • Magento
  • Volusion

Designing of the website

You need to ensure that your website is well designed before you actually go for the migration of the data.  It is not easy to migrate between 2 platforms which are different.  While website designing it is better that you work with someone who is well versed with that particular platform.  Moreover seeking help from a professional is always good.

Data Preparation

After the successful designing of your website, you are well ready for the data migration.  There are web tools and partners available that can successfully migrate the data.  Remember that the data requirements of your new and old platform will be very different.  You should have a thorough understanding of all the requirements and cleanse the data properly beforehand.  This is surely a very important step hence you should give it a proper time.

Migration of the data

You should migrate the sample of your data first. If any kind of problems is identified then those can be altered.  Once the problems are done away with then you can go for the actual migration.  Your new site is ready for launching now.


It is better that you go for a platform which integrates well with your accounting systems.  Integrating the website with such systems assists in building processes which are multi-system in nature.  Integration plays a huge role as far as excellent customer experience is concerned.  It can enhance transparent order status, product content, and availability of real-time inventory.

What to do now?

Replatforming can turn out to be the best decision of your life. Do not let the fears overtake you.  Follow the strategies mentioned above and seek help from the Prestashop migration modules.

PrestaShop VS Magento


Both PrestaShop and Magento are well-known E-commerce platforms. Both these softwares have a good market share and there are millions of people in the world who are actively using this software. Both these softwares have their, own specific advantages and disadvantages.

We are of the opinion that PrestaShop is much better then Magento and in the end of this article we will list down the reasons as well because of which we have come up with our opinion. However this does not mean at all that Magento is not good software. First we will briefly learn about these two softwares.


PrestaShop is an E-commerce platform which was developed in 2005 by a chunk of students belonging to France. More than 250,000 people are currently using PrestaShop in different parts of the world. The beauty of the software lies in its ready to use organization (open source) to business with no charge.

PrestaShop is home to the following features

  • Through PrestaShop you can study your Dashboard statistics. You can also track abandoned carts made by your customers using Prestashop abandoned cart module – Cart Reminder 1 in 1
  • Through this software you can exercise much better control pertaining to inventory
  • Customer information and activities get stored in PrestaShop. This means that you can have complete information pertaining to customer buying habits and behaviors
  • The transaction is simple and clear if you are operating your E-commerce site via PrestaShop
  • Live chat for Prestashop helps you exchange with your customers on real time easily


Just like PrestaShop, Magento is also an open source platform popular among E-commerce circles. The main offering of Magento is its shopping cart system. The software also provides better control, functionality and content to the merchants hence this also serves as its plus point. Magento also offers exceptional catalog management, marketing and search engine optimization tools.

Some famous features of Magento are as follows

  • Marketing automation becomes a reality in case of Magento
  • Magento is home to a reporting and analytics feature
  • The responsive design feature of Magento is very popular as it helps your website to adapt faster to the device of the user
  • Magento is home to an email marketing reminder feature. The feature surely helps in customer retention
  • Full page caching feature helps in the improvement of response time

PrestaShop is better than Magento

Uptill now we have tried to establish that both these softwares have their, own unique advantages. However there are some reasons because of which we are of the opinion that that it is preferable that you should select PrestaShop over Magento.

The key thing which makes PrestaShop better then Magento is its Administrative panel. PrestaShop’s admin panel allows you to add important entities such as carries, manufacturer and suppliers. You may be thinking that these things can be added via Magento as well, yes you are right however the adding process in Magento is much tougher than PrestaShop.

Some other reasons which make Admin Panel of PrestaShop better than Magento are:

  • The majority of them are Ajax which means less time consuming and processing
  • As compared to Magento, searching of any entities category and product attributes is way superior in interface. You can handle your eStore without the assistance of any software engineer via PrestaShop
  • PrestaShop’s Module structure is much better the Magento. The module arrangement of Magento is chaotic. You need to be a professional software engineer to hand such a module arrangement.
  • Prestahop form builder module allows user to easily create any kinds of contact form with custom fields to collect information about customers.
  • Magento’s Dashboard gives a 1970’s look; on the contrary the Dashboard of PrestaShop looks much advanced and by seeing it you actually visualize 2020.

Other reasons

Apart from Admin panel there are several other things as well which make PrestaShop an ideal choice for you

  • Despite of the fact that Magento was launched before PrestaShop however till today we do not know how many stores are actually operating with Magento CMS. On the other hand PrestaShop has officially stated that it has 230,000 stores under its belt. This surely proves that the preference of general masses is towards PrestaShop
  • Another issue with Magento is its Menu. The variation of links that can be added in the menu is much less in Magento as compared to PrestaShop. In case of PrestaShop, you have the liberty to add any link you wish into your Top Menu.
  • Despite of the fact that both PrestaShop and Magento are free and open source however without a demo the management of Magento store is impossible. On the contrary there is no such limitation in PrestaShop
  • Prestashop login with Facebook also enables customer a capacity of logging into your website with their Facebook or other social network accounts.
  • With PrestaShop, you can install, modify or create a responsive Web Design easily.

From a Programmers Eye

Now let’ see with an eye of a programmer. Must you have seen the structure of the extension directory of Magneto? If yes then you can surely give the reasons why it is spread over directories (Magneto)? In case you want to export it or get it copied, then for this, you need to search out each file form the Magento CMS.

In the advantages Of Prestashop, there is a different folder for each module/ modules under root/ PrestaShop’s installation directory. Whether you are an end-user or a developer, you can uninstall or install and take the necessary backup without much of a difficulty.

Problems Pertaining to URL

After the initial launching of the online store, the next big thing is SEO. The issue with Magento lies in the fact that it develops 4 URLs for each category and product which means that the risk of “duplicate content” is very high.

PrestaShop is highly compatible with SEO; in fact the software provides you with an amazing SEO and URL menu so that regular expression for particular entity is set-up.


These were some of the prime reasons because of which we believe that PrestaShop is a much better option as compared to Magento. You can make more research on the topic by consulting any professional programmer whom you trust.

Advantages Of Prestashop

Running an online business is not as simple as it seems, although things have become much more accessible taking care of an online business still requires some skill. One of the fundamental things that you require in order to run an online business is a website. This is because the presence and growth of your business depends directly on the success of the website. It is very important to make sure that the website that you build is a Responsive website and does everything that the user wants it to do.

There is good chance that you will be selling some sort of products on your website and for that you will need the help of e-commerce platforms. One of the best e-commerce platform on the market today is Prestashop and there are many advantages of using it. Some of the most helpful aspects of Prestashop are:

  • Downloadable Products
  • Related Products
  • More Options
  • Navigation And Management
  • Comparison

1.      Downloadable Products

If you are selling digital or downloadable products on your website then Prestashop is certainly the way to go. Prestashop allows the seller to manage the downloadable products in a much more efficient and productive manner. One of the best features of Prestashop in this regard is that it only allows the website to establish a downloadable link only when the transaction is successful. This is a safer way to go as you can save yourself from thieves.

By using Prestashop you can ensure that the customer can only get their desired product only after they have made the right payments. If the customer does not pay you for the product then there is no way for him to download it.

2.      Related Products

Prestashop is also very beneficial for selling all kinds of products on an online store. It helps a lot when you are trying to cross sell items. With Prestashop, you can make sure that the user can see all related products so that he can have the chance to choose between different products. Customers always like it when they have a little variety as it gives them a sense that they are in control of what they can do.

If your website shows the related products then it also better for business. This is because when a customer is not able to find the product of his choice then there is chance that the customer will choose one of the recommended products.

3.      More Options

With Prestashop you have a lot of customization options. If you are a person who likes to keep things organized and ordered, then Prestashop is just for you. With this e-commerce platform, you can easily divide all the different products into sub categories.

You can easily categorize the products according to size, type, attributes and preferences. With this kind of distribution of product it becomes easier to manage all the different kinds of products. Searching for the products becomes a smoother experience for the user as well.

4.      Navigation And Management

Prestashop navigation module (or mega menu) is one of the most important things in the eye of the customer when they land on your Prestashop online store. The customer expects to easily find any product that he is looking for. For this, it is important that you have a responsive web design which allows the user to search for the desired products seamlessly.

With the help of Prestashop you can easily divide the all the products into sub-categories. In this way it becomes easier for the customer to navigate through the different products. If you want to give your customers a seamless and smooth navigation experience then it is important to make sure that the inventory of your website is managed properly. Luckily, Prestashop features many management tools that can make your problems easier to solve.

5.      Comparison

Comparing multiple products also becomes very simple if you are using Prestashop. Giving the customer the option to compare the different options is a nice gesture and customers tend to appreciate it. With the help of Prestashop you can make sure that the customers have that kind of option.\

6.      Export orders

Export orders is a regular work you will do when it’s related to accounting issues. Export orders is supported by Prestashop by default, on the orders menu at backend, you will see an export button where you can export all orders you need in one click. If you have extra requirements for the export such as export the orders to xml, export the orders by date range…, you can install extra order export modules from the Prestashop Addons marketplace.

The Final Word

These were some of the most important advantages of Prestashop. With the help of Prestashop you can make sure that your customers get exactly what they want. By using Prestashop you can ensure that the customers get a fun and smooth user experience.