Reasons Why You Should Be Using A Responsive Web Design

Internet users are more common in the world now than they were ever before. This is mainly because of the rise in the users of mobile phones, tablets and other handheld devices. Since the rise of mobile phone users, web designers have begun to change the way they look at their websites. The main reason behind this is that now every website needs to be optimized for every device.

It would be a real shame if your website runs flawlessly on a computer and does not work as smoothly on a mobile phone or a tablet. This is the reason why it has become even more important to concentrate on a responsive web design when the website is still in its development stage.

The Reasons

There are many reasons why web designers nowadays must focus on a Responsive Web design. Some of those reasons are mentioned below. The reasons will be broken into five parts:

  • The First Reason
  • The Second Reason
  • The Third Reason
  • The Fourth Reason
  • The Fifth Reason

1.      The First Reason

According to statistics, there are a higher number of mobile phone users than computer or laptop users. This means that if your website is able to run smoothly on cellular devices then it will be able to generate a lot more web traffic. There was a time when designers would make two different websites so that one can run smoothly on computers whereas the second website would run on mobile devices.

Many people still take this approach but one thing to keep in mind is that this approach has more negative aspects than positive ones. For one, having two different websites for different devices splits the web traffic between the websites. This effects the statistics of your website and your website will not be able to get a better ranking on the search engine.

A better approach is that the designer should make just one highly responsive website which can run responsively on all devices. In this way you will be able to retain your users.

2.      The Second Reason

Websites require a lot of time and resource in order to keep them updated. So, if you have two websites for the different platforms then you will be spending twice the time and money on its maintenance. Having two websites will prove to be very costly and that is not something on which you should waste your valuable resources.

If you have just one well designed and responsive website then you can just skip all of these problems. A responsive website is much more cost effective and time efficient as you will not be spending a lot of time on its maintenance. Even when you need to update the site then you will have to do it only once and that will be the end of it.

The time that you will be saving while working with just one responsive web site can be utilized in other areas of your business. In this way you will be able to give your business the time that it deserves and do wonders with your time.

3.      The Third Reason

One of the greatest benefits that is associated with responsive web design is that it certainly provides a seamless user experience. We can all agree on the fact that mobile phones and tablets are not as powerful as a laptop or a computer. What this means is that the device you are using can affect the way you surf the internet.

Having a responsive website eliminates this problem, this is because when building a responsive website the designer needs to keep the lower end devices in mind. In this way, if your website is able to run smoothly on a lower end device then it will certainly run flawlessly on a higher end one.

When a user logs in to a website he wishes to be greeted with nothing but the best and if your website is not able to do that then that user won’t stay for long. A responsive website is everything that you need if you want your business to grow and excel.

4.      The Fourth Reason

Mobile phones, tablets and computers have very different screen sizes. With an unresponsive website, variable screen sizes are a problem because they will show more on a larger display and less on a smaller display. In some case, unresponsive websites even jumble up the text and cut off certain areas of the web page. This does not provide a pleasing user experience.

A responsive website can help you with this kind of problem. Such a website can easily adapt with the varying screen sizes and show the same amount of information all display sizes. This is very helpful because it gives a uniform user experience across all devices.

5.      The Fifth Reason

At the end of the day, the ranking of your website is what matters most. The ranking of your website says a lot about your business and if it is not ranked higher on the Search Engine Result Page then attracting web traffic can become a difficult task.

Having a responsive website can promise a better ranking of the Search Engine Result Page. The user experience and quality content that a responsive website contains is exactly what a search engine needs in order to increase the ranking of a particular website. Responsive websites can be rank higher with the same SEO modules installed as non-responsive ones because today more than 10% people have been using mobile phones to browse websites that make all search engines consider mobile optimized websites as good websites for SEO.


These were the top 5 reasons why everyone should go for a responsive web design. Building a responsive website can take a longer period of time but it certainly pays off. This is because such a web design does a lot of the work for you and can save you a lot of money and time.