A lot of people have been talking about social login for a long time now, but most of us don’t know what it is. To put it simply, social login allows the user to login to a website using any of their existing social media accounts like Google, Facebook or Twitter. It becomes easier for the user to sign into a third party website with their social media accounts, otherwise, they would be required to create a new account. Social login provides the user with a quick and easy way to login to a website without wasting too much time and that is why it has become so popular.
Why Social Login Should be a Part of Your Application?
If you have an application and you are wondering why you are not getting as many logins as you would like, the problem might be with the registration method that you have used. If you want to increase the number of conversions on your website, then it is time that you implement social login as soon as possible. There are a lot of benefits of using social login on your website and one of the biggest ones is that it increases registrations.
Users generally don’t like to waste time filling out registration forms to create a new account. Instead, they want to get it over with as soon as possible and this is where social login comes in. If you are not using social login as of yet, then a huge chunk of your traffic would be leaving your website without registering.
Another benefit is that you don’t need to do anything to verify the email, that is something that the social network provider has already done. When a person logs in using their social media you will get his/her real email address. This is important because some people use a fake email address to register to new websites and these email addresses are completely useless for the website.
Social media profiles have all kinds of information that you can use for your website. With social login you will get access to meaningful use information like age, birthdays, interests and more. All of this information is crucial when you are trying to create the perfect environment for the particular user. With the information, you can create the perfect user experience.
When users register to a website the “old fashioned” way, they tend to neglect their profile and it is not updated ever. However, when it comes to social media profiles, users update it very often. This means that your website will also have access to updated information. In this way, your website can tailor the perfect user experience considering the current interests of the particular user.
Once the user has logged on to the website using their social account, returning to the website will be easier. This is because the next time the user returns to the website, they will only need to click just once to get back to the website.
Social login is also good for business because the main purpose of your website is to earn money and if it is not doing that then the website is of no use. However, if you start using social login, more people will start to register on your website. If you are using the old way of registration, then you might be losing a lot of key visitors each day. Generating traffic is already a very difficult task and that is why you cannot let people slip away. By implementing social login you can boost conversion rates and as a result boost revenue.
How Does It Work?
Logging in to a website using a social network provider is very simple and that is why it is preferred by almost everyone. All you need to do is select the social network provider of your choosing and a login request will be sent to that network. The social network provider will then confirm the user’s identity and you will be registered to the website.
Social Providers with Social Login Pro
With Social Login Pro, you will get access to over 32 social network providers including giants such as Twitter, Facebook, and Google. Each and every social network provider has its own profile properties however if you use Social Login Pro, management will become a lot easier for you. Instead of managing everything differently, Social Login Pro brings everything in one place and allows you to edit your preferences from there. If you have not integrated social login on your website as of yet, you can start now with Social Login Pro.